Aidaly
Role
Product Designer, Product Strategy, Product Thinker 🤔
Summary
After a brainstorming sesh with my engineer, I took product and business strategy ideas to full fidelity design.
How Aidaly works today
*We do this via sign up flow by collecting their insurance information, but it is time-consuming because a lot of caregivers are hesitant to share sensitive information, and costly because it demands a lot of effort and tools to check such information.
Problem with our current model
This is because we are currently only helping with two types of benefits, and the world of caregiving benefits, eligibility, and ecosystem is big.
In the most recent GTM campaign, we spent $50,000 on the ground, and came back with 150 quality leads. Of these leads, not everyone is eligible as they say they are, and not everyone will want to onboard and train.
This made me think...
The more traditional approach is to reach caregivers directly to encourage benefits activation, yet there is little success; this made me think about how we can shift our angle to better reach our North star goal: onboard caregivers.
Solution is a B2B2C model
Aidaly’s challenge is finding such eligible caregivers. Health plans’ challenge is increasing the amount of members using their benefits. There is partnership in accessing health plans’ rosters of eligible caregivers and helping them onboard.
How success is measured in this model
Better access to eligible caregivers across multiple markets, making it easy and efficient to scale.
Able to collect valuable caregiver data. See increase in STAR ratings, which increases federal funding.
Caregivers get paid for the work they do, and get to keep the care in the home. Receive guidance to stay happy and healthy.
Wireframes for our goal
This model will only be successful if caregivers use it. We need caregivers to find value in the product so that health plans may receive data on a regular cadence, further validating the insights. How? Gamification.
Final Design
Knowing health plan members are already eligible will speed up and guarantee onboarding for caregivers. Once onboarded, we can help caregivers understand their care better while providing valuable data for health plans.
...beyond design
We can take this one step further and use the opportunity to provide even more lifelong value by educating our caregivers so that they reduce 911 calls or unnecessary hospital visits, which also saves the health plans some money as well. Ooh la la!
Results
Wrapping up thoughts
The underlying truth: there is a gap between Aidaly and the family caregivers we wanted to serve. In this project, I reimagined the entire product experience and how it can better serve caregivers, while providing value for health plans.
This project was heavily business strategy based. By proposing this B2B2C model, we hope to see an increase in amount of family caregivers Aidaly can help.
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Thanks for reading. If you’re interested more about my role and time at Aidaly, reach me at my email.